Andy DeSoto, a junior psychology major at William and Mary, has written a guide for students (and faculty) on how to use the new Tribe Voices tool to manage their presence on the web. He argues that a small investment of time can yield big benefits in 1) bringing an element of control about what readers see when they Google you, 2) increasing the reach of your community and 3) “tying up the loose ends” by pulling your digital footprints into one container.
Folks who want more features than those available with Tribe Voices can take a look at wmblogs, William and Mary’s wordpress multiuser solution.
Disclaimer: Both Tribe Voices and wmblogs require a William and Mary userid. Folks from outside the William and Mary community can easily get the same benefits by starting their personal space at WordPress.com or a similar service.
Andy provides a series of suggestions of ways to establish your web presence:
- Pick the right name (yours) for your site.
- Update regularly.
- Link freely.
He also suggests that folks do a little light reading on “search engine optimization”–which might be beyond what most folks are willing to invest in this process.
Read up on search engine optimization (SEO). Search engine optimization, a multi-million dollar industry, is the science of improving the volume and quality of traffic your website receives. It’s a pretty technical topic, but worth a little bit of further reading. Take a look at Wayne Smallman’s Blah, Blah! Technology blog for some beginner articles.